Disney launches reduced-bandwidth streaming in 7 European countries

Avatar Buildily | 1 View 0 Likes 0 Ratings

1 View 0 Ratings Rate it

Disney is now streaming in Austria, Britain, Ireland, Italy, Germany, Spain and Switzerland
Disney is now streaming in Austria, Britain, Ireland, Italy, Germany, Spain and Switzerland

The Walt Disney Company said Tuesday that it had rolled out its Disney+ streaming service in seven European countries, but had reduced bandwidth—and hence output quality—because of the heavy demand on network infrastructure during the coronavirus crisis.

“In light of concerns regarding the current ability of certain broadband infrastructure to handle the anticipated consumer demand for Disney+, the service will now feature a lower overall bandwidth utilisation by at least 25 percent,” the company said.

Strict confinement rules are keeping millions of Europeans at home in a bid to curtail the outbreak, effectively providing an enormous captive audience for the US entertainment giant’s highly awaited entry into the streaming market.

After its US launch last November, Disney is now streaming in Austria, Britain, Ireland, Italy, Germany, Spain and Switzerland.

France was supposed to be among the first European countries, but Disney said over the weekend that it had pushed back the launch to April 7 “at the request of the French government”.

Disney is hoping its subscription rate of 6.99 euros a month (£5.99 in Britain) will be a small price to pay for stressed-out parents struggling to entertain their kids from dawn to dusk—or trying to juggle parenting while also having to work from home.

It aims to compete with Netflix, Apple and Amazon by leveraging its huge catalogue of Disney animated classics along with its Pixar, Marvel and National Geographic movies—not to mention its wildly successful “Star Wars” franchise.



© 2020 AFP

Citation:
Disney launches reduced-bandwidth streaming in 7 European countries (2020, March 24)
retrieved 25 March 2020
from https://techxplore.com/news/2020-03-disney-reduced-bandwidth-streaming-european-countries.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

All copyrights for this article are reserved to TechXplore.com

Would you like to have your Founder story and business featured? 

Learn more


1 View 0 Ratings Rate it

Written by


Comments

This post currently has no responses.

Leave a Reply


  • Buildily does not own any copyrights on any video or image on this site. if you want your content removed please contact us. Video disclaimer