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Rosalind Shimmen

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[email protected] Interview

Quick Interview with Rosalind Shimmen

Who are you and what do you do?

I am the Founder of The Influencers Diary – A mobile app that connects Influencers with industry events, paid campaigns, travel and gifting opportunities – All in one convenient place. 

We are the most PR’s best kept secret as we’re able to secure influencers to attend your event, guarantee social media coverage in exchange for event invites or product, share print screens of coverage stats and you can white label all of this, taking full credit of our services. 

“Visualisation – You are the designer of your life.” Rosalind Shimmen

What’s the story behind your success?

I would say I’ve always been an entrepreneur, from an early age I was always trying to find myself a side hustle. Designing my own t-shirt line to launching a blog, which lead me to my first career success, being head hunted to become the Editor of MTV Verge Magazine at 18 years old. It was my curiosity at Verge Magazine that led me into the world of Digital PR.  I couldn’t understand why we was asking celebrities for their beauty and fashion advice, when half of the brands they recommended our student readership couldn’t afford.  

It was with that I decided to go out and interview ordinary girls and guys that I knew students would aspire to but were still relatable. Little did I know I was out interviewing “bloggers and influencers” before they were officially given the title of “bloggers and influencers. ” Aimee, a “blogger” I interviewed for Verge magazine asked me to help her make an income from her blog, with the agreement that any money she made I would take 20%.

Within the first 6 months I signed her with Reiss, Karen Millen and Fiat 500. With that my agency, Rosalind Shimmen Communications was born which soon advanced and developed into a more investable product, The Influencer’s Diary.  A mobile app that provides influencers events, paid campaigns and travel and gifting opportunities and Brands/PR Agencies the correct influencers for their campaigns – Using the power of data.

The Influencer’s Diary takes the time to understand the brands strategy and gives them the tools to achieve it.  Being a young female entrepreneur has helped massively as it has allowed me to easily connect personally with Bloggers and Influencers, as they are all of a similar age with similar interests. Being a millennial means I know the market, as I am the market.

What’s been your life’s biggest lesson so far?

If you don’t ask you don’t get” and “It’s not what you know it’s who you know” are pretty much gospel when it comes to being successful in my industry. 

I’m constantly on social media researching the next big trend, building relationships with likeminded people via social media, following industry experts I look up to on LinkedIn and attending networking events to build personal relationships.

You get out what you put in.  

Truly listen and empathize with your clients. Listen 80% of the time, clarify 10% of the time, and respond 10% of the time Visualisation – You are the designer of your life. 

If there are parts of your life that do not fit well, you can make adjustments. Think of your life and career as clay on a potter’s wheel and you as the potter. 

Get a picture in your mind of what the masterpiece looks like and keep shaping toward that picture

What advice would you give to your younger self?

To trust the journey.

What three tools makes your business run better?

Spreadsheets, Email and Skype



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